Family Life Cycle

Family Life Cycle can be conventionally defined as the different stages in life of a customer in which he purchases a particular product. The defined life cycles are :

1. Unmarried Working
2. Married with no children
3. Married with young children 
4. Married with grown up children
5. Single Survivor 

1. Unmarried Working Group: Razer products are designed for gaming and hence are generally bought by teenagers and early adult gaming enthusiasts or professional gamers. Since professional gamers usually retire around the age group of 25-27, Razer products will generally not be purchased by people beyond this age group, although in exceptional cases users in other age groups may buy Razer products.

2. Married with no children: Razer products will generally not be purchased at this stage, as the focus will be on married life, although Razer products could be purchased by people at this stage in some rare cases, where Razer products may be used in non-gaming environment, for example - Razer mouse by designers for the precision and Razer headphones by professional DJs for their sound quality.

3. Married with young children: Razer products will generally not be purchased at this stage, as the focus will be on married life, although Razer products could be purchased by people at this stage if it helps them professionally, for example Architects, Designers, Professional DJs etc.

4. Married with grown up children: Razer products may be bought at this stage as a gift or on behalf for their children who may be into professional gaming.

5. Single Survivor: Razer products will not be purchased usually in this stage, except as a gift for their grandchildren who may be into professional gaming.