Behind the visible act of making a purchase lies a decision process that must be investigated.The purchase decision process is the stages a buyer passes through in making choices about which products and services to buy. :
1. PROBLEM RECOGNITION: The customer needs highly specialized, ergonomic gaming gear(namely mouse, mouse pad, keyboard, headphones, controllers and/or highly specialized gaming laptop ).
1. PROBLEM RECOGNITION: The customer needs highly specialized, ergonomic gaming gear(namely mouse, mouse pad, keyboard, headphones, controllers and/or highly specialized gaming laptop ).
2. INFORMATION SEARCH: The customer will come to know about Razer products while researching gaming products on the Internet, or through word of mouth from fellow gamers. He/she could then research about Razer products through the Razer website http://www.razerzone.com.
3. EVALUATION OF ALTERNATIVES: The customer will compare Razer products with those of other gaming gear manufacturing companies such as Steelseries, Logitech, Microsoft, etc. and compare whether the value he/she percieves in Razer products can be matched by products of these companies.
3. EVALUATION OF ALTERNATIVES: The customer will compare Razer products with those of other gaming gear manufacturing companies such as Steelseries, Logitech, Microsoft, etc. and compare whether the value he/she percieves in Razer products can be matched by products of these companies.
4. PURCHASING DECISION: The customer, on finding Razer products to be the best and unmatched in quality by other gaming gear, will purchase the products either directly through the Razer website(only in U.S. and U.K.) or through Razer resellers.
5. POSTPURCHASE BEHAVIOR: The customer, upon purchasing the product will try it and use the superior gaming product and evaluate the performance with other products he/she has used before. If in case of a defect, the customer can return to Razer under warranty period for repair/replacement.
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