Product Life Cycle
A new product progresses through a sequence of stages from introduction to growth to maturity to decline. the sequence is known as the product life cycle and is associated with changes in the marketing strategy and marketing mix.
Drawing a PLC graph for the various mouse manufactured over the years would be:
Industry Life Cycle
The gaming industry as a whole is in the growth stage, and as such gaming gear manufacturing industry. Even though Peripheral manufacturers like Logitech and Microsoft have been around a long time, Razer caters only to the peripherals for gaming and as such is in the growth stage.
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