Saturday, 22 September 2012

Pricing

Razer puts a lot of effort in its Research and Development. As put by one of the Razer officials

      "We develop and design our products in our own labs and then put them to the test with top professional gamers who use them in pro-level tournaments and then provide us with feedback. Then we iterate on the product, refining it with the feedback - over and over and over again. That's how it's done, that's how a Razer product is built from ground up."

Razer also puts a lot of thought into each and every product. As quoted by Robert "Razerguy" Krakoff, the CEO of Razer
"Razer must first offer the innovation that leads to improved experiences and better scores, more frags, etc."

This thought is clearly reflected in the products shown in the video below.



For all these reasons Razer products are generally priced on the higher end of the price range. While Razer products are generally more expensive than a normal peripheral, they are at comparatively the same rate as a  premium gaming peripheral. 

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